Need to increase sales of your product on Amazon, Etsy, EBay or Shopify? Learn which type of product photography is right for you.
Photography is a broad term. When deciding what type of product photography is best for a website, internet retailers may be surprised by the mountain of information provided. Ultimately all business owners want to earn more selling their items. Clients need to be aware of what they are purchasing. Product Photography that shows all features of your item enables customers to make educated decisions about their purchase. Professional product photography can help your business. A few examples are:
• Great product photography arrests shopping customers attention and helps influence their purchasing decision.
• Good product photography gives valuable credibility to the seller and website.
• It shows the item clearly and crisply without pixelation or blurriness.
• It imparts critical data about size, shading, and materials.
• It catches both the reason and way the item may make you feel.
• It enables customers to envision the item in their lives.
Utilizing an assortment of photography styles can pass on an assortment of data about your item. Choosing from these seven photographic styles on your webpage, you'll give customers a balanced understanding of your item.
7 Types of Product Photography
1) Studio Image
What: Sometimes referred to as table-top photography, this type of photography is mostly created with a simple white background. Think of Amazon, Etsy, Shopify or the plethora of other sites on which you've seen an image of some dodad or doohicky on a plain white background. Hiring a professional will save your time, effort, and money ultimately. Going the professional route will yield much better results, and hirer profit margins. Remember a picture is worth 1000 words. See examples here.
When to use: ALWAYS!! A studio image is an unmistakable approach to share with shoppers what you're offering. Customers are attracted to clear, simple, well-lit photographs that showcase item. Clear images create a clear understanding for buyers. This helps by showing shoppers exactly what they will get in the mail, thus avoiding exchanges and returns. A plain white background draws the eye to the product only avoiding confusion or distraction. It says "Hey this is what you're buying asshat!"
The Main Thing!
The main shot is the main thing! Amazon has strict guidelines set for it's main images. Ensure you stick to these guidelines for a successful upload. Better yet, we will do it for you!
2) Showing Scale
What: An image that allows viewers to see how large or small a product is in comparison to it's surroundings.
When to use: Many products need to show their size to allow customers to understand the size of the product itself. Sellers would want to use these types of images for exactly this reason. Retail websites may have information such as dimensions available to allow sellers to communicate to customers the exact size of an item, but it makes more sense sense to show this rather than tell it.
Allow buyers to imagine...
Allow buyers to imagine themselves in your items. This image has two purposes for the buyer and seller.
1) Buyers get to imagine themselves using the product.
2) Sellers get to easily communicate size and scale of items without a long text description.
3) Detail
What: Typically this will be a macro (very close up)shot of an item that allows buyers to see the fine details of a product.
When to use: Like the jewelry image below, the fine details may make the piece more desirable. The buyer wants to know about the fine points when spending, therefor the seller will want to close the sale by showing this off. This can apply to a wide variety of products.
The devil is in the details!
Shopping online can be a fickle thing for customers. Customers attention spans can be short. This can quickly frustrate sellers who loose sales due to not having enough information about their product. Customers knowing details such as this pendant having a brushed copper finish can be the difference between making a sale and having a fail.
4) Lifestyle
What: Shows product in use by a person in natural environment.
When to use: Sellers may have a trendy new item that is freash to market. Take wireless earbuds for example. Although customers can imagine, they may not imagine themselves in the best light. Create the image for them with perfect lighting, makeup, model, and photography. Allow them to use the image that you've created to put themselves in that person's shoes.
Lifestyle imagery sells the brand.
Certain brands want to sell a certain feeling to customers. Invoking thoughts of luxury, expense and extravagance automatically makes consumers associate a product with premium quality.
5) Group Image
What: Display of products as a full set. Typically everything included in box.
When to use: If your products come in a set or have more than one item in the package.
Showing sets sales sets.
Customers want to know what is in the box. Show them with your images that we create together.
6) Packaging
What: Display of product in packaging.
When to use: When packaging is a part of the brand identity. 52 percent of people around the world make purchase decisions partially due to packaging that shows a brand making a positive social and environmental impact.
52% of people make purchase decisions due to packaging ...
Packaging is as important as the product inside. The packaging of a product can communicate just as much as the product itself. The Bewell Watch Co prides itself on it's wooden watches and being an eco friendly company. What better way to share and show this than through eco friendly, clearly recycled packaging.
7) Showing off the process
What: Sharing the process of the product being created.
When to use: The use of sharing the making of your product can have serious positive impact. Use this type of photography if selling from a retail website outside of the big chains. The more content the better when it comes to search engine optimization. Items that have a lot of tender love and care put into their process should be shared with customers.
Share your creations.
Sharing the manufacturing or the making of your items can be a big sales point. I highly recommend this for products being made locally or handmade items.