The Collaborative Mood Board

Creating a collaborative mood board for product photography is an excellent way to ensure you images align with the desired branding. These are the steps to get the new mood board off the ground.

1. Initial Consultation:

   • Let’s begin by scheduling an initial consultation to discuss brand identity, target audience, product features, and any specific preferences they have for the photography style.

2. Introduction to Mood Boards:

   • We will explain the concept of mood boards to you and how they serve as a visual reference tool for capturing the desired look and feel of the product photography.

   • We emphasize the collaborative nature of mood board development, where both the photographer and the client can contribute ideas and inspiration to guide the creative process.

3. Gather Inspiration:

   • We will gather inspiration from various sources such as websites, social media, magazines, and competitor images that resonate with their brand aesthetic.

   • Provide guidance on the types of imagery, colors, lighting, compositions, and styling that will best showcase their products and align with their branding.

4. Create the Mood Board:

   • We collaborate with cliens to curate a selection of images that represent the desired look and feel for the photography, then use this to drive our shortlist. You can use online platforms like Pinterest or Canva to create the mood board together in real-time. But we like to use Keynotes to build into an overall presentation.

   • Arrange the images on the mood board to highlight key elements such as color schemes, lighting styles, product compositions, and overall mood.

5. Review and Refinement:

   • We will share the initial mood board with you for review and feedback. This is your chance to express thoughts on the selected images and suggest any changes or additions they would like to see.

   • We are open to revisions and iterate on the mood board until both you and I are satisfied with the direction it sets for the product photography.

6. Alignment with Branding:

   • Ensure that the mood board reflects the client's branding guidelines, including their logo, typography, color palette, and brand personality.

   • Discuss how the selected imagery will complement the client's existing branding elements and help create a cohesive visual identity across their website and marketing materials.

7. Finalization:

   • Once the mood board is finalized, document it for reference throughout the product photography process. Share the mood board with any team members or collaborators involved in the project to ensure everyone is aligned with the creative direction.

   • Confirm next steps, including scheduling the photography session, selecting props and backgrounds, and any other logistics needed to bring the mood board to life.

8. Continuous Communication:

   • Maintain open communication with the client throughout the photography process, providing updates and seeking feedback as needed to ensure the final images meet their expectations and align with the collaborative mood board.