Simple does not mean boring…
Imagination is the only limitation!
Does photography on white background mean boring images? Absoloutley not! A painter’s canvas isn’t considered boring simply because it starts off white. It’s about what is done with the canvas that makes it into a master piece… or just a “piece”.
“T.E.A.M.= Together Each Achieves More”
As an individual we can accomplish lots of good. As a TEAM we can accomplish excellence. It takes a group of a highly talented creative professional to create the best imagery that clients come to expect and demand from fashion photographers. Think about it. Being hired by a sophisticated fashion client who appreciates quality work has requirements; images that match brand identity, images that clearly communicate the desired message, while simultaneously creating an eye-catching photo that sells consumers.
I love this career! I do. But at times we can all get stuck in a rut, and get burnt out from working. I love my craft so much that it is hard for me to really feel like I'm working when I am. I can be sweating, hungry, sleepy and stressed about school work I have yet to complete, but will still be excited and happy as ever during a photo shoot.
Shooting for clients, brands, and school is all fine, but sometimes we must just shoot for ourselves. I find testing to be much more fun than photoshoots I do for clients. I love working with models. A great model can turn an okay photoshoot into an outstanding one.
Matthew Jordan Smith (MJS) is my favorite fashion photographer. MJS defined what a "Test Shoot" is for me. It's defined as a photoshoot where a team of creatives comes together to create an idea or concept. For photographers specifically, it's fun because it's pressure free, it's excitingly experimental, and can become much more fulfilling than an assigned shoot for a client.
Out of all the inspiring, I've heard him say, the most impactful was this..."Testing feeds your soul...". And he is %100 right. When testing I can attempt crazy lighting setups, have my model, makeup artist, hair stylist, and/or stylist go crazy with creativity. It is stress-free because there are no rules.
Basically, test shooting allows us all to be free to express ourselves creatively and make mistakes with no consequences. The goal is to create and learn. Make the mistakes on a test shoot, not on a job. It just makes sense.
